Marketing Fundamentals

A Professor at one of the IIM's (INDIA) was explaining marketing concept to the Students:
1. You see a gorgeous girl at a party. You go up to her and say:
"I am very rich. Marry me!"

That's Direct Marketing

2. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says:
"He's very rich. Marry him."

That's Advertising

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say:
"Hi, I'm very rich. Marry me."

That's Telemarketing

4. You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car)for her, pick up her bag after she drops it, offer her ride and then say:
"By the way, I'm rich. Will you marry me?"

That's Public Relations

5. You're at a party and see gorgeous girl. She walks up to you and says:
"You are very rich! Can you marry me?"

That's Brand Recognition

6. You see a gorgeous girl at a party. You go up to her and say:
"I am very rich. Marry me!" She gives you a nice hard slap on your face.

That's Customer Feedback

7. You see a gorgeous girl at a party. You go up to her and say:
"I am very rich. Marry me!" And she introduces you to her husband.

That's demand and supply gap

8. You see a gorgeous girl at a party. You go up to her and before you say anyth ing, another person come and tell her: "I'm rich. Will you marry me?" and she goes with him

That's competition eating into your market share

9. You see a gorgeous girl at a party. You go up to her and before you say:
"I'm rich, Marry me!" your wife arrives.

That's restriction for entering new markets
Unknown - 15 years, 10 months, 4 days ago

Little Bobby came into the kitchen where his mother was making dinner. His birthday was coming up and he thought this was a good time to tell his mother what he wanted. "Mom, I want a bike for my birthday."

Little Bobby was a bit of a troublemaker. He had gotten into trouble at school and at home. Bobby's mother asked him if he thought he deserved to get a bike for his birthday. Little Bobby, of course,thought he did.

Bobby's mother, wanted Bobby to reflect on his behavior over the last year. "Go to your room, Bobby, and think about how you have behaved this year. Then write a letter to God and tell him why you deserve a bike for your birthday." Little Bobby stomped up the steps to his room and sat down to write God a letter.

Letter 1
Dear God, I have been a very good boy this year and I would like a bike for my birthday. I want a red one.
Your friend,
Bobby

Bobby knew that this wasn't true. He had not been a very good boy this year, so he tore up the letter and started over.

Letter 2
Dear God, This is your friend Bobby. I have been a good boy this year and I would like a red bike for my birthday. Thank you.
Your friend,
Bobby

Bobby knew that this wasn't true either. So, he tore up the letter and started again.

Letter 3
Dear God, I have been an "OK "boy this year. I still would really like a bike for my birthday.
Your Friend,
Bobby

Bobby knew he could not send this letter to God either. So, Bobby wrote a fourth letter.

Letter 4
God, I know I haven't been a good boy this year. I am very sorry. I will be a good boy if you just send me a bike for my birthday. Please!
Thank you,
Bobby

Bobby knew, even if it was true, this letter was not going to get him a bike. Now, Bobby was very upset. He went downstairs and told his mom that he wanted to go to church. Bobby's mother thought her plan had worked, as Bobby looked very sad.

"Just be home in time for dinner," Bobby's mother told him.

Bobby walked down the street to the church on the corner. Little Bobby went into the church and up to the altar. He looked around to see if anyone was there. Bobby bent down and picked up a statue of the Virgin Mary. He slipped the statue under his shirt and ran out of the church, down the street, into the house, and up to his room.

He shut the door to his room and sat down with a piece of paper and a pen. Bobby began to write his letter to God.

Letter 5
God, I'VE KIDNAPPED YOUR MAMA. IF YOU WANT TO SEE HER AGAIN, SEND THE BIKE.
Unknown - 15 years, 10 months, 13 days ago